To boost your Marketplace listing: Go to Marketplace and click Your Account. Did you know that Facebook provides more than 17 different marketing objectives, none of which you will find if you are boosting posts and advertising from the page interface (a related post here on the Facebook ads vs Boost Post, and which is better)? Go to your Facebook Page. Boosted posts produce vanity metrics that are not going to add value to your bottom line. Instead, it is solely focused on those who tend to react or “like” anything. Many of its other marketing objectives will help you achieve business outcomes that Boosted Posts will not, such as leads, sales, brand awareness, increasing video views, and more. ad spend, target audience, geographic targeting, ad creative) and only changed the marketing objective within Facebook. Facebook Ads vs Boosted Posts – Eye-Popping Differences. From within Ad Manager or Power Editor, you have the options to test creative, change bidding options and a whole host of advertising features that are not available from boosting posts from the page interface. Read the boost unavailable tip. For as little as $1 per day, you can run a boost post and see what creative gets better reactions. Most marketers boost Facebook posts whenever they are sharing valuable information in order to reach more of their followers. However, many new Facebook advertisers begin with the infamous Boost Post due to its ease of access and simplicity right from the page interface. This can happen for multiple reasons: You are trying to promote a past event, which Facebook doesn’t allow. If this is you, you may be wondering if Boosted Posts work, or if they are worth it at all. 1, it’s your country marketplace is not available. You are not the only one having the issue with your recent listing on the facebook marketplace being stuck at 1 view. When I click on an album I get a message “this content is not available”. Boosting a post may help you get more people to react, share and comment on it. If you’ve been trying to convert a Facebook page post into an ad via the boost post button, or by boosting the post through the ads system or Power Editor, you might encounter a case where you see Boost Unavailable. Our company’s Facebook account manager had this to say about Boosted Posts: You are targeting engagement heavy users and this does not correlate with purchase intent, brand recognition, etc. The Facebook marketplace is only available to the user who is 18 years and older. Facebook made advertising simple from the page interface (compared to setting up campaigns from within the ad manager or Power Editor) and reduced the majority of advertising options it has to offer. If you fall under any of the following reasons stated above then you may or might not be able to access Facebook Marketplace. Facebook Ads Not Delivering Reason #10: Your Ad Is Low Quality. But the problem is not every Facebook user can access the feature. key performance indicators) with four different Facebook campaign objectives: We kept all other variables consistent (i.e. You are not 18 Years Old or Older. In this post, we will be troubleshooting issues and errors that are common when attempting to boost posts on Facebook. Read the Boost Unavailable tip. With that said, Facebook makes it very easy to do legit, statistically relevant split tests at the campaign leval or ad set level so using a Boost Post perhaps is redundant. In the table below are the results of our ad tests in Facebook. If you are only using Boosted Posts, you are not leveraging the full power of what Facebook has to offer. Traffic (formerly known as, Clicks To Website) also had the second highest Reach (i.e. All Rights Reserved, Reputation Management and Review Tracking, How to market your cannabis business online, Three Reasons Boosted Posts Are Not A Good Option, real estate agents, real estate investors and brokerages, Facebook ads vs Boost Post, and which is better, 3 reasons why you shouldn’t use the Boost Post option. The company announced in 2016 an extension to its business model with the introduction of Facebook Marketplace.. At our agency, we test everything to understand what is most effective. People can use Facebook Marketplace to sell items in their community. 5, you are using a VPN in your browser. So, if you are not 18, or you are making use of a Facebook account by with a date of birth making the owner younger than 18 then you would not see the marketplace icon. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Then, find it in the list below to learn more about why your boost is unavailable and what you can try instead. Almost two years after launching Marketplace, Facebook is giving users the ability to pay to promote their listings. People who are new to Facebook does not just get access to the Marketplace immediately. Alternative Way to Access Facebook MarketPlace. Search on Facebook for Business Open Side Navigation MenuClose side navigation menu. You’re under 18. Facebook allows you to target Custom Audiences within Boosted Posts. The KPIs we compared for the ad test were: Highlighted in green are the cells that had the highest number for that KPI. Facebook will first allow U.S. users to boost their Marketplace listings, while Marketplace ads are available to businesses in the U.S., Canada, Australia and New Zealand. and because of that, I would be giving details concerning the Reasons Why Facebook Marketplace is not Available on Your Account. The people who see your boosted posts are most likely going to be your most engaging fans – the social butterflies – those people that are always “liking” and engaging with posts regardless. Facebook Marketplace is only available to Facebook users who are 18 years old or over. Boost Posts can be an effective way to test creative before spending more on a legit Facebook ad campaign. Diagnose the boost unavailable. To know if you listed something that goes against the Facebook Marketplace’s Community Policy, just go through Facebook policies. You may also reach new people who are likely to be interested in your Page or business, but don't currently follow you. Consider these Facebook marketing objectives and associated goals as an example: This was just a handful of the marketing objectives available inside Facebook for your business beyond the infamous Boosted Post. However, you cannot create a Facebook account today or a week ago and wish to start using it for Marketplace.. Definitely, Facebook will block your account or denied you access to utilize the Facebook Marketplace.. You have entered an incorrect email address! For a big fan of the social media platform, you should definitely have heard about the Facebook marketplace. Unfortunately, you still can’t create them without having to go into the Facebook Ads Manager. 2, it’s your language FB marketplace is supported in. If you are accessing the Facebook Marketplace from a browser and that … There are far more effective options available to you as an advertiser. The abundance of information and targeting options for advertisers that can be used for advertising from within Facebook can be overwhelming for anyone that doesn’t work at a digital agency. Facebook will soon start monetizing its Marketplace by letting users pay to promote their own listings nearby. Your home region isn't supported. After all, it seems so many businesses are jumping on board with Facebook ads, and rightly so. Top 5 Reasons Why Facebook Marketplace is not Available on Your Account, List of Facebook Features that are Not Yet Available in Nigeria | CHECK NOW, How to Poke Someone on Facebook | CHECK NOW, How to Delete or Deactivate Your Facebook Account in (Permanently or Temporarily), Batman: Arkham Origins X360ce Settings for Any PC Gamepad Controller | TESTED & WORKING, Stubbs the Zombie in Rebel Without a Pulse X360ce Settings for Any PC Gamepad Controller | TESTED & WORKING, The Scout’s Key Fantasy Premier League (FPL) Tips for Gameweek 33 Season 2020/2021. Here’s what you can do: Ask Facebook what the deal is! If you do not make use of the Marketplace more frequently, the chances are it might have been replaced with a feature you make use of more often, and you would not directly see it on the menu. Yikes! In an effort to stop spammy and ‘clickbait’ ads, Facebook has started to disapprove and reduce the reach of ads they deem as low quality. As you can see from the test, the KPIs vary greatly by marketing objective. Boosting Is Marked As Unavailable. We ran a test to compare Facebook KPIs (i.e. There are other far more effective Facebook ads to … Some of these reasons may not be because of your Facebook account, but because of other minor issues, so read to end to find out what is preventing you from using the feature. Bar none, the Facebook ad platform offers more psycho-demographic information about people than any other advertising platform, including interests, behaviors, likes or dislikes, household income, age, gender, religious or political beliefs, married or single, whether they have children in the home or in college and more. The biggest technical difference between the Boost Post button and manually promoting a post through Ads Manager has always been the number of targeting and bidding options. Go to your Facebook Page. There’s no other advertising platform quite like Facebook, and definitely not one that delivers the value that Facebook does in terms of its precise targeting. After Facebook introduced the feature, the marketing and business community started using “Boost” as a catch-all for Post Engagement and reach ads on Facebook. Find the post that you'd like to boost and hover over Boost unavailable. There are lots reasons why the Facebook Marketplace icon is not available on your Facebook account. Boosted posts are ads that you create from posts on your Facebook Page. Source: Facebook As of October 2019, Facebook Marketplace is used in 70 countries by 800 million people around the world each month. 3rd, you have recently created your account. Here’s how you can easily resolve 5 of the most frequent Facebook salon advertising errors. You do not need to target placement or devices (desktop vs. mobile vs. column) There is a specified end-date for the campaign. the number of unique individuals that saw the ad) and the second highest number of impressions. Sellers can boost their Marketplace listings to increase the reach of the item they posted so more people are likely to see it. Boost Posts are extremely limiting in effectiveness and do not align to busienss outcomes such as increased brand awareness, conversions, and leads. Buy or sell new and used items easily on Facebook Marketplace, locally or from businesses. In the Your Listings section, find the listing you want to boost and click Boost Listing. When you boost a post from your page interface, the targeting options are further restricted (versus running ads from the ad manager or Power Editor) as you cannot test different styles of creative (images, copy, or video) or bidding types.

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